Live Nation Expands Festival Passport Program With 100 Events Globally
Live Nation is expanding its Festival Passport program, which now includes more than 100 participating festivals around the globe, as well as a new VIP tier program.
Live Nation is expanding its Festival Passport program, which now includes more than 100 participating fests around the globe, as well as a new VIP tier program.
After selling out of 1,000 passports in 24 hours for its inaugural 2017 program, which cost $799 and included 90 festivals, Live Nation is more than doubling the number of available to 2,500 passports and is selling passes for $999. For the first time in 2018, the company is also offering 100 VIP Festival Passports priced at $5,000.
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The passes are available for purchase starting today and grant entry to long-running U.S. festivals including Austin City Limits Music Festival. Bonnaroo, Governors Ball and Electric Daisy Carnival, as well as some new events like Falls Festival in Australia, Sydney City Limits, a Creamfields event in China, RedFestDXB in the UAE, Poland’s Impact Festival, Openair Frauenfeld in Switzerland and Edinburgh Summer Sessions. The pass also includes entry into all three Lollapalooza events in Berlin, Paris and Chicago.
“Music festivals are all about the experience and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide,” says Live Nation CMO Lisa Licht in a statement provided to Billboard. “Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the program this year by increasing the number of Festival Passports available and adding a brand new VIP tier. Those who purchased the Festival Passport last year have become part of the Live Nation family. Their passion for Live Nation and our festivals is awesome!”
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Live Nation will utilize Ticketmaster’s Verified Fan platform to keep the passports off the secondary market — Verified Fan Registration begins today, Monday, April 9 and closes Thursday, April 12 8 p.m. PST. Fans can register here. Fans who receive a code then have the chance to purchase a GA or VIP Festival Passport when they go on sale beginning Tuesday, April 17 at 8 a.m. EDT at LiveNation.com/Passport. Live Nation is requiring purchasers to submit their full legal name to match with a photo ID for entry to be granted at each festival.
Transportation, airfare, hotel accommodation and parking are not included, nor is onsite camping, unless otherwise noted. Festival Passport holders will need to contact a festival concierge member two weeks before an event for assistance reserving a spot. Only one GA or VIP Festival Passport will be available for purchase per person. The Festival Passport is not transferable or refundable and is valid from April 2018 through April 2019.
