Ben Cook appoints Magnus Ribbeklint as General Manager, Atlantic Records Uk

24 October 2017 - Press release

Future-focused creative marketeer and streaming expert joins from Warner Music Sweden

Magnus Ribbeklint is named General Manager of Atlantic Records UK reporting to President, Ben Cook.
Ribbeklint joins Atlantic UK having worked as General Manager of Warner Music Sweden, as well as Vice President, Marketing, Warner Music Nordics. A widely-respected leader in his field, Ribbeklint has been instrumental in guiding the company through the evolving digital landscape, with an innate understanding of the streaming era.
Ben Cook said “Magnus is a brilliant creative and digital strategist. He shares our love of great music, our passion for artist development and our resolute focus on the future. Throughout the Nordic transition to streaming his foresight and expertise helped transform Warner Music Sweden into a global leader in social media, content and digital marketing. He joins us at a pivotal time for the UK industry.  I’m confident he’ll help keep Atlantic at the leading edge of music’s on-going evolution - as we continue to find innovative new ways to release and campaign our amazing artists. I look forward to him being a key player in the already impressive force that makes up Atlantic UK.”
Ribbeklint said: ‘I’m very happy and proud to join Atlantic UK.  It is undoubtedly one of the coolest and most vibrant labels on the planet, and home to so many incredible acts. One of Ben’s many strengths as President is that he’s a real music man, and it’s this artist-centric approach that makes Atlantic a hub for exciting homegrown talent.  Together we're determined to deliver future-focused, global campaigns for the world class roster.  I’d like to take this opportunity to thank our team and our artists in the Nordics, it’s been a true privilege to work with them over the last five years. I’m honored to take on this new challenge within the Warner Music family.’
Ribbeklint will oversee digital, marketing, creative and PR, he will work alongside the award-winning teams for Promo, headed by Damian Christian, and A&R – both will continue to report directly to Cook.
Ribbeklint began his career at Modern Times Group before joining Sony Music Entertainment Sweden as Marketing Director.  After five years he went on to become Commercial and Marketing Director, Warner Music Sweden.  During his tenure, Warner Music Sweden has grown their market share dramatically by breaking more domestic artists and becoming best-in-class at connecting fans on social media. He was promoted to General Manager WM Sweden in 2016 and took the additional title VP Marketing Warner Music Nordics less than a year later.
Ribbelklint’s appointment succeeds the departure of Mark Mitchell who will be moving to Parlophone as Co-President.  Magnus will be relocating to the UK to assume duties from January 2018.
Atlantic Records UK has a world class roster of artists including Ed Sheeran, Jess Glynne, Clean Bandit, Plan B, James Blunt, Rita Ora, Rudimental, Charli XCX, Paolo Nutini, Anne-Marie, Birdy and many more, alongside American superstar such as Bruno Mars, twenty one pilots, Paramore, Galantis and Charlie Puth. Whilst a great class of new signings will pave the way for success in 2018 and beyond. These include the likes of Mahalia, Yonaka, Mullally, Tayá and Kojo Funds.