Eurosonic Noorderslag announces keynote by David Marcus, Ticketmaster (US)

16 November 2017 - Press release

David Marcus, Ticketmaster (US) is confirmed for a keynote speech at the ESNS (Eurosonic Noorderslag) conference. As Head of Music, David Marcus is responsible for Ticketmaster’s largest business segment, selling more than 60M concert tickets annually. ESNS will take place in Groningen (The Netherlands) from the 17th to 20th of January 2018. The event hosts the showcase festivals Eurosonic and Noorderslag, an extensive daytime music conference and several awards ceremonies.

How do high-demand tours like U2, Ed Sheeran, and Hamilton ensure fans – as opposed to scalpers or bots – have the best access to tickets? It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. David Marcus, EVP and Head of Music for Ticketmaster North America, will take an in-depth look at the road to planning a sales campaign, from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting the fans first.