When we wrote about the competitive-gaming (esports) market last year, we noted that many of the reports about that market’s size quoted from a February 2018 study by research firm Newzoo. Now it’s back again with some new predictions for 2019.
“Revenues will reach an impressive $1.1 billion in 2019, a year-on-year growth of +26.7%,” claimed the company. “Around 82% of the total market ($897.2 million), will come from endemic and non-endemic brand investments (media rights, advertising, and sponsorship).” Note that 26.7% growth claim: last February, Newzoo claimed the global esports market would be worth $905.6m in 2018, but if $1.1bn is up 26.7%, that suggests the actual figure last year was around $868m.
Anyway, more predictions for 2019: “The global esports audience will grow to 453.8 million worldwide in 2019, a year-on-year growth of +15.0%. This audience will consist of 201.2 million Esports Enthusiasts (+16.3% year-on-year growth) and 252.6 million Occasional Viewers (+14.0% year-on-year growth),” claimed Newzoo, which is expecting the average revenue per esports fan to grow to $6.02 by 2022 – by which point it’s predicting 645 million viewers overall. Also note the importance of China: it’s expected to overtake Europe for esports revenues this year, although it will be second behind North America.
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