Finance
Investors Buy Rights to Hits by Acts From Bon Jovi to Al Green
Funds with portfolios of a diverse range of songs are seeing a boost during the pandemic lockdowns.
Bon Jovi performing on stage in Los Angeles.
Photographer: L. McAfee/Alamy
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Bon Jovi’s Livin’ on a Prayer was the Billboard No. 1 hit for four weeks, the official video has more than 690 million views on YouTube, and it’s an enduring anthem of Gen X’s hairspray-drenched mid-1980s glory days.
Jon Bon Jovi, the band’s lead singer, did not care for the song initially and had to be convinced of its merits by guitarist Richie Sambora. Thankfully, the band’s most celebrated hit was saved. “I always look at songs as houses,” Sambora says on the phone from Laguna Beach, Calif. “And Livin’ on a Prayer was a mansion.”