The Tribes Launches to connect Music Influencers with Brands and Events
19 February 2019 - Press releaseThe Tribes is a new Music and Lifestyle network that connects brands with youth culture and relevant music markets in innovative ways, to an audience of over 12 million people.
The brain child of two industry experts—namely Jukebox PR's CEO Alex Jukes and Data Transmission owner Grahame Farmer, each with ten years plus experience in the fields of PR, social media and publishing.The Tribes' partners have worked with numerous music and lifestyle brands and many different communities around the world, and is a complementary addition to the Jukebox Group,working closely with Jukebox Management. And Jukebox PR. The Tribes launch follows the Groups expansion into Asia and the USA deeping its connections with brands, festivals and promoters in allregions, allowing an even more comprehensive management service as a result.
The Tribes has also proven its intent by just recently appointing Matthew Dicks as Head of Business Development. Matthew has been entrenched in electronic music and technology's commercial development since the nineties and after starting his career as an Ad Manager for DJ Magazine he has gone on to help drive the scene forward in many innovative and forward looking ways, including pioneering many successful digital concepts as Commercial Director at Ministry of Sound, and heading up marketing activity at large multinational Telefonica. More recently he was Commercial Director for AEI Group, was responsible for all the brand's partnerships for their YouTube Network (including UKF, Drum&BassArena and NCS), record label and growing festival and live events sponsorships.
Specialising in UK and EU markets, The Tribes are experts in, and will focus on, brand activations, partnerships with festivals and large scale events, insights and planning, content creation, influencer engagement, and amplifying messages across their social networks. They have a proven track record of communicating their messages clearly to those who want to hear them in ways that keep them engaged and of nurturing exciting new talents and taking them to the next level.
The Tribes run and manage some of the biggest social pages in electronic music from Techno Germany to Techno Bible and more than 60 in total with a reach of over 12 million followers. The company can promote direct to the user with unique video content that gets millions of views and drives tickets sales.
Says Grahame, "I think this is the natural extension to what we do at Data Transmission. Being able to combine with pals at other websites/blogs and influencers to offer a wider reach to a piece of content is essential. Doing that with The Tribes we can also unlock potential new clients for the both of us. It's about working with a brand to get them exposure through our websites, or our combined contact base, to offer a real return on investment."
Alex adds, "'Nowadays, in the digital world, content is king. That's why we decided to bring this all together under one roof. We have an amazing team of writers who produce world class content for the very best music sites in electronic music, and so make perfect partners for lifestyle brands who want to spread their message further."
The Tribes is the machine behind a network of premium digital communities and online magazines and influencers with a reach of more than 40 million people across the music and lifestyle sectors. As such, by creating targeted, relevant and engaging content in the form of news, features, videos, interviews, artists features, reviews, viral content and competitions for brands across on and offline media, radio, TV and print, they will get your message heard and help take your brand to the next level.
With a proven track record of working with festival clients like Awakenings, Movement, Printworks, Epizode Festival, The BPM Festival. Resistance, Camp Festival, Cocoon in the Park, The Ark Cruise, and much more, The Tribes is already making its mark in the industry.
To see how we seed content and make such a huge impact, check this video
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