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Sony Music Group Will Match All Employee Donations to Coronavirus Relief Efforts

The announcement from chairman Rob Stringer comes on the heels of Sony Corp.'s $100 million virus relief fund.

As Sony Corp. introduces a $100 million coronavirus relief initiative, Sony Music Group will contribute by matching all employee donations made to select pandemic relief efforts around the world, its chairman/CEO Rob Stringer announced today (April 2).

“I know we’re all searching for more opportunities to help those directly affected by the crisis inside and outside the community and I’m proud that our company is doing its part,” Stringer wrote in an internal memo obtained by Billboard. “In the past week the level of collaboration between the Music Group and Sony Corp to develop this initiative has been inspiring teamwork-wise,” he added, “but I want to assure you that these steps are just the beginning of our response efforts.

Stringer said that more details will be shared in the coming days.

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“I am confident that we have what it takes to overcome the headwinds we’re facing as long as we remain focused on our values and continue building on our strengths,” he added. “Whatever lies ahead, we will continue to put our employees, artists, and songwriters first in every action we take.”

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Meanwhile, parent company Sony Corp.’s initiative targets three areas: supporting frontline medical professionals and first responders to fight the virus; aiding children and educators who must now work remotely; and supporting members of the creative community in the entertainment industry.

As part of the program, Sony Corp. is also devoting $10 million to the COVID-19 Solidarity Response Fund for the World Health Organization, and matching all COVID-19 relief donations made by its approximately 110,000 employees worldwide.

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