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Music Industry Rallies To Support Independent Music Retail With #recordstoreoftheday Campaign



Share your support for your local independent retailer using the hashtag #recordstoreoftheday to win vouchers of up to £150

 

OVERVIEW:

In light of the unprecedented challenge currently faced by independent retailers, the UK record business has launched the #recordstoreoftheday campaign to help connect fans with their favourite local stores online.

Little compares to the joys of crate digging, swapping music recommendations and catching live shows inside local record stores. Now they have closed their doors to in-person visitors, we’re asking you to support them online and over the phone.

Starting today with Banquet Records in Kingston, the #recordstoreoftheday campaign will spotlight a different independent record store across the country every single day of the week via the social media accounts @recordstoreotd on Twitter, @recordstoreoftheday on Instagram and our Record Store of the Day Facebook page.  

Representing all corners of the music scene — from rock to reggae, indie to electronic — some  thirty stores are already lined up to take part. These include Edinburgh’s Underground Solu’shn, Brighton’s Resident Records, Newcastle’s Reflex and London’s Sister Ray (full list below).  

 

HOW YOU CAN HELP

As well as buying from their online shops or over the phone, we’re asking you to show your support by sharing a memorable record or purchase from an independent record store on Twitter, Instagram or Facebook. This might include branded t-shirts, mugs, slipmats, books,  posters or whatever you bought!

Make sure you include the hashtag #recordstoreoftheday and tag the store in your post to be in with the chance of winning vouchers worth £10 £150, for use at any participating store.

 

WHAT: Share a picture or name a record or other record store purchase you love 

TAG: @ the independent record store you bought it from

HASHTAG: #recordstoreoftheday

WHEN: Every single day of the week from Monday 30 March

WHERE: Twitter, Instagram and Facebook

 

Fans can also follow the campaign on Twitter, Instagram and Facebook, where a different retailer will be spotlighted each day, offering a glimpse of their rare and upcoming releases, stories about how they were founded and who’s behind the (virtual counter).

The campaign is expected to extend through April and beyond as more independent stores join.

 

SUPPORTERS 

The  #recordstoreoftheday campaign is supported by:

  • Artists including Alex Nut, Floating Points and Matthew Halsall 
  • Labels including Eglo, Gondwana and Jazz Re:freshed  
  • Record Store Day, AIM, the BPI and ERA

 

QUOTES

“As a record lover as well as an artist and record producer, independent record stores are amongst my most cherished spaces. They are refuge, radio station and home from home. From Piccadilly to Rough Trade and King Bee to June and Soul Jazz I am at my happiest crate-digging for that unfound gem or hearing the latest releases on the decks.” 

Matthew Halsall, Artist

 

"Indie record shops have faced the double blow of the postponement due to coronavirus of Record Store Day to June 20 and now the closure of their stores. Indie record shops are part of the DNA of the local communities they serve and now more than ever we should be finding ways to support them. That’s why we are urging music fans to continue buying from their local shops online where possible, asking about gift vouchers and following their local record shop's social media channels. The Record Store of the Day campaign is a brilliant way to highlight the UK's independent shops, big and small, during this difficult time. There are great record shops in every corner of the UK and we want to keep it that way and support indies through the coronavirus crisis.” Megan Page - PR and Marketing Manager, Record Store Day/ERA

 

“Independent Records Shops are the cornerstone of popular music culture.  What many don’t realise is that they can often offer a personalised, knowledgeable, “store counter” service over the phone and by email.  Help save independent music retail by “ordering local” while you #stayathome”  Danny Ryan - MD, Kudos Records

 

“We love selling music - when we opened it was all vinyl, then it was lots of CDs with some vinyl, and now it's back to mainly vinyl and some CDs. It is always better over the counter, with a chat about the latest show / release, or a coffee to catch up on football / kids, but at the moment it is only over the internet / online. We will get all our shops back open as soon as it is safe to do so, but in the meantime stay healthy, and settle for the second best option of online ordering.”  Nigel House - Co Owner, Rough Trade

 

PARTICIPATING STORES 

Banquet Records - Kingston Upon Thames

Wax and Beans - Bury 

Underground Solu’shn - Edinburgh

Sounds of the Universe - London

Empire Records - St Albans 

Black Circle Records - Leighton Buzzard

Spinning Discs Sheffield - Sheffield

Up North Records - Chester

Soul Brother Records - Putney, London

Derrick’s Music - Swansea

Off the Beaten Tracks - Louth, Lincolnshire

Sister Ray - London

Record Corner - Godalming

World of Echo - London

Intense Records - Chelmsford

Fish Records - Stone, Staffordshire

Reflex - Newcastle upon Tyne

Transmission Records - Margate

The Vinyl Whistle - Headingley

Grind and Groove Records - Keighley

Sound Records - Stroud

Seismic Records - Leamington Spa

Resident - Brighton

Lion Coffee + Records - London

Red House Records - Swindon

The Record Store - Ashford

 

More are expected to come on board soon.

 

FURTHER INFORMATION:

Record Store of the Day is an initiative led by the UK’s music distributors, including Cargo, Forte Distribution, Kudos Records, Little Amber Fish, Nova Distribution, The Orchard, PIAS, Proper Music Distribution, Republic of Music, Shellshock and SRD. 

As distributors act as middlemen between labels and retailers, they are well-placed to understand the crucial role that independent retailers play in the music ecosystem. In support of this, they have launched Record Store of the Day to help persuade music buyers to continue supporting independent stores online and over the phone, to maintain the surrounding culture and community that is so important to independent music. 

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